Purchasing > Pricing > Why are GFI's products priced so low?

From its inception, it has been company policy to develop great software for small and medium sized businesses; quality and outstanding performance being the foundations. Yet conscious of the problems and limitations faced by this important segment of the world economy, GFI has always believed in a pricing structure that encourages administrators and business owners to buy our products. Now, GFI has gone one step further by reducing its prices to a point where our products are not just competitive but they are the lowest in the marketplace. With 200,000 installations, 37 million seats and unbeatable pricing, GFI is the no1 provider to SMBs.

This is possible for a number of reasons, outlined below.

Why GFI can offer the lowest prices on the market:
1. Unlike enterprise products that are ‘downsized’ for SMBs, GFI has built its software from the ground up to target SMBs at a lower price point.
2. GFI’s products give the purchaser the required functionality to address a problem in the most effective manner but at a price few others can match.
3. GFI’s customer base is growing, enabling the company to focus on volumes and thus keep prices low. Our competitors are not all in a position to do the same.
4. As a mid-sized company, GFI does not have the huge development costs and overheads that larger competitors have. Thus GFI can push the prices down without negatively affecting its operations.

GFI knows what business owners and IT administrators want: quality, high performance and a decently-priced piece of software that will make their business work better without hurting their pockets. GFI’s pricing is the result of an aggressive approach to the market where our message is clear: We are the technology of choice for small and medium sized businesses and their #1 vendor for quality, performance and unbeatable pricing.